Shortlisted for the Porchlight Business Book Award Rana Foroohar’s book explains how tech giants like Google, Apple, Amazon, and Facebook are profiting from both our data and our attention. Don’t Be Evil lays out the evolution of these companies and how they have strayed far from their founding principles.

Finally, the book ends with a plan on how to both foster innovation and the good aspects of technology, while maintaining control over our individual lives.

“In the past, Facebook, Google and Amazon have been given regulatory get-out-of-jail-free cards. After all, the logic goes, Google provides its searches for “free.” Facebook is “free” to join. And Amazon cuts prices and gives away products for free. Isn’t that good for consumers? The problem is that “free” isn’t actually free.”