A popular bipartisan bill aiming to check the power of big tech companies is at risk of getting pushed to the background as the clock ticks down to the midterms elections.

Google, Amazon, Meta and Apple have funneled $95 million into lobbying efforts against the antitrust piece of legislation called the American Innovation and Choice Online Act.

The big tech companies are hoping to run out the clock as time runs thin to pass major bills before November.

“We’re seeing record levels of lobbying that is meant to muddy the waters and make people unsure about whether they should support this legislation,” said Morgan Harper, the director of Policy and Advocacy for the American Economic Liberties Project.

The bill would reign in what’s called self-referencing — a practice where big tech companies create and promote their own products over a competitor’s similar product.

“That is anti-competitive. It is anti-American and it needs to be stopped,” added Harper.

…

“To start to address the root causes of these issues is addressing their power and this bill in Congress, before the Senate right now, would begin to do that,” said Harper.

…