Kroger’s Pricing Strategies and Market Control Scrutinized in Day 2 of Merger Hearing

August 28, 2024 Press Release

Portland, OR — After the second day of the Federal Trade Commission v. Kroger-Albertsons hearing in the U.S. District Court for the District of Oregon, the American Economic Liberties Project released the following summary—from Research Manager Laurel Kilgour, reporting from Portland—of the key arguments made and points discussed.

  • Kroger’s Strategic Price Hikes: Testimony from Andrew Groff, Director of Retail Insight & Strategy at Kroger, revealed that Kroger deliberately raised prices on essential goods like milk and eggs more than necessary during inflationary periods, directly benefiting from the increased margins at the expense of consumers. Groff claimed that price hikes in areas with no or low competition from traditional supermarkets like Albertsons were needed to offset labor and transportation costs– but Kroger was regularly spending money on stock buybacks.
  • Head to Head Competition with Albertsons: Despite Kroger’s argument that the merger is necessary to compete with Walmart, evidence showed that Kroger primarily focuses on matching prices with Albertsons rather than competing aggressively with Walmart. This contradicts their narrative of needing the merger to challenge Walmart’s dominance.
  • Strategic Price Ceilings: Kroger’s use of Albertsons as a “price ceiling” indicates a strategic avoidance of lowering prices in markets where they compete directly, suggesting that the merger could lead to even less price competition.
  • Undermining Consumer Narrative: Internal communications and court testimony revealed that Kroger’s approach to pricing was more about maintaining high margins than offering competitive prices, which casts doubt on claims that the merger would lower prices for consumers. Michael Marx, President of Roundy’s Division (part of Kroger) confirmed internal documents showing that stores with a Mariano’s banner kept egg prices high even when their own costs went down and even after Walmart lowered prices, only lowering them weeks later once Jewel Osco (owned by Albertsons) cut prices.
  • Market Concentration Worries: The FTC emphasized the significant market share Kroger and Albertsons hold in many regions. While Kroger continues to attempt to keep the focus on national competition, the Commission emphasized that merger would further concentrate power in these smaller and mid-size markets, reducing competition and likely leading to higher prices for consumers.
  • Labor Market Implications: The hearing also highlighted concerns about the potential impact on the labor market. Albertsons executive Carl Huntington, who oversaw stores in Portland, Oregon, confirmed that strikes at traditional supermarket competitors like Kroger can lead to a “massive” sales influx.
    • Both Kroger and Albertsons have unionized workforces, and the merger could weaken unions’ leverage—especially in markets where Kroger and Albertsons dominate—leading to worse conditions for workers.

Read “Supermarket Squeeze: The Real Costs of the Kroger-Albertsons Deal” to learn more.

Read Economic Liberties’ Myth/Fact on the Kroger-Albertsons Merger here.

Read about other ways to stop domination by corporate giants in food markets and beyond here.

Learn more about Economic Liberties here.

###

The American Economic Liberties Project works to ensure America’s system of commerce is structured to advance, rather than undermine, economic liberty, fair commerce, and a secure, inclusive democracy. Economic Liberties believes true economic liberty means entrepreneurs and businesses large and small succeed on the merits of their ideas and hard work; commerce empowers consumers, workers, farmers, and engineers instead of subjecting them to discrimination and abuse from financiers and monopolists; foreign trade arrangements support domestic security and democracy; and wealth is broadly distributed to support equitable political power.